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Marketing Strategy of Chengdu,China

A Brief Analysis that I enjoyed working on. 

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 I've learned from Chengdu's branding strategy, which has a certain understated charm. I've come to appreciate the city's unique qualities, like its rich history, cuisine, and the beloved giant pandas that have captured hearts worldwide.

While still learning, I see the wisdom in reaching out to local and global audiences, as Chengdu has done by collaborating with notable figures and endearing pandas as ambassadors.

I also find myself pondering unconventional approaches like Chengdu's ranking system. It's intriguing to see how sparking public discussion and engagement can be a powerful tool, even if it may lack scientific rigor.

In summary, my journey in marketing has given me insights into Chengdu's approach, and I'm humbly aware of the much I have yet to learn.

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